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Check out these new articles: Your Promise is Your Integrity As a Marketing Consultant my job is to help you grow your business. That means telling you the unvarnished truth about what you are doing right, and what you are doing wrong. Often a company isn't really doing anything "wrong", it's just that they aren't doing things as completely right as they could. They haven't optimized their marketing efforts, so I help optimize those efforts. Some consultants come in and shout orders and make changes. To me that isn't healthy for the organization because it usually leaves management and backbone employees in the dark as to why something is being done, and if a company and its employees don't understand why something is done then the change is ineffective and not long lasting. And you have wasted your money. I tend to act more as a mentor and "devil's advocate" with management in an effort to clarify their thinking and help them come to the right decision, rather than just order them around. This method is much easier for management to accept, and allows them to understand how to make better marketing and business decisions in the future. It's an educational process so that we correct the problems of today, and help insure that future problems are avoided. What People Are Saying:
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Copyright (c) 1999 - 2006, Brock Henderson, Louisville, Kentucky |
“Service isn't just a word, it's the right way of doing business." Stratigic Partners:
Become a CLEC to reduce expenses and gain marketing opportunities. Real or Hoax? Fact or Fiction? Find out the truth behind all the stuff being passed around the Internet; check out: www.UrbanLegends.com. I used to recommend www.snopes.com which is often mistakenly referred to as snoops.com, but have learned that they don't check their facts, and when corrections are sent to them they do not bother to correct their mistakes -- thus I consider them unreliable.
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