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"Once again you've hit the nail on the head." - Matt Henson usefulware.com
Going
Somewhere?
Not only are you trying to have the products and services your customers want, but you have to deal with employees, pay the bills, maintain quality service, and then you also have to deal with all the sales people constantly calling on you. Add to that, each one is saying their newspaper, magazine, radio station, television station, or whatever, is the one that’s “just right” for you. They can’t all be “the best one for you” can they?  That’s
the advantage of having an experienced marketing professional handy.
Someone to help guide you through the confusing maze of marketing choices
so you can maximize your marketing and stay on course to accomplish your goals
From time to time many businesses desire some level of marketing assistance. It may be anything from someone acting as a mentor or coach, to developing an outline for a marketing strategy, to developing a full-blown marketing plan, to even providing the services of an ad agency. Also, many businesses maximize their investment by utilizing our retainer program. Ask us about our rates and your savings under a retainer arrangement. Which ever level of assistance you need, we are here for you. Mentor or Sounding Board – You may already have some idea of what they want to do, but need some advice from an experienced marketer to fill in the blank spots in your understanding of how to properly accomplish your goals. Simply talking with me a little as you go along may be exactly what you need. Outline a Marketing Strategy – Many business owners need an outline to follow, either for a specific marketing effort, or for an entire overall marketing plan. These marketing outlines give the business owner a general guide to what they need to do to accomplish their goal. Each outline is custom designed, and though not overly difficult it is generally slightly more expensive. Full Marketing Plan - A full-blown marketing plan provides a detailed road map for marketing your business. This is an intense package that includes draft ads & scripts, and all the other information you need to put a hard-hitting advertising and marketing program into action. No two are alike. Each marketing plan is custom created to match your business and goals to your consumer and the industry you are in. This is the most time consuming and expensive of the services. Ad Agency Services – Some businesses don't want to waste their time listening to all the different radio, television, direct mail, and newspaper sales people. The simplest way to handle this is to refer them to your Ad Agency. This allows you to concentrate your efforts on your business, and allows the us to negotiate the best advertising rates for you. You deal with one individual and not a dozen salespeople who all tell you that their media is the best for you. I'll deal with the sales hounds, you focus on your business. I would be happy to assist you in putting your marketing into action. Give me a call at (502) 387-7565, or e-mail me at brock@bhenderson.com
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In
today’s world it seems like something changes every time we turn around.